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Hosting know-how

Hosting Visit Limits Explained: How to Avoid Overage Fees

WP Engine, Kinsta, Pressable and Flywheel cap monthly visits and charge overages. How visits are counted, what overages cost, and hosts with no visit limits.

By the HostPull editors · Updated · 2 min read

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Short answer: many managed WordPress hosts sell plans by monthly visits, and charge an overage fee when you go over. If your traffic is growing or unpredictable, choose a host that doesn't count visits, such as Rocket.net or Liquid Web.

Visit limits on entry plans

Host Visits included Overage
Pressable 30,000/mo About $1.20 per 1,000 extra
Kinsta 35,000/mo Charged above the limit
WP Engine 25,000/mo About $2 per 1,000 extra (reported)
Flywheel 25,000/mo About $1 per 1,000 extra
Rocket.net Not counted Bandwidth and storage limits instead
Liquid Web (Spark) Unlimited None

Figures are from each host's pricing pages and third-party reviews, October 2026. Check your host's current terms before you rely on them.

What counts as a visit

A "visit" is usually one unique visitor in a 24-hour period, counted from the host's own server logs. That's why your host's number can be higher than Google Analytics, which ignores most bots and anyone blocking scripts. Some hosts filter bots; WP Engine started excluding suspected bots from billable visits in September 2025.

How to avoid overage fees

  1. Check your usage monthly in your host's dashboard, not just your analytics.
  2. Block bad bots with your host's firewall or a security plugin, so scrapers don't eat your allowance.
  3. Upgrade before a known spike, such as a launch or a sale. It's usually cheaper than overages.
  4. Choose a host without visit counting if your traffic jumps around.
  1. 1

    Rocket.net9.0/10

    Site owners who want very fast global load times and no visit counting

    From $25/mo · Same price at renewal · 30 days money-back

    See Rocket.net plansRead review
  2. 2

    Liquid Web8.5/10

    Small businesses and WooCommerce stores that want managed hosting, unlimited visits and phone support on a budget

    From $5/mo · Renews at $6/mo · 30 days money-back

    See Liquid Web plansRead review
  3. 3

    Kinsta9.0/10

    Businesses, stores and agencies that want top speed and support and are happy to pay for it

    From $30/mo · Same price at renewal · 30 days money-back

    See Kinsta plansRead review

Visit limits vs bandwidth limits

Hosts that don't count visits usually limit bandwidth (data sent to visitors) and storage instead. For most WordPress sites, bandwidth is the friendlier limit, because a viral post with light pages uses little data. Image-heavy or video sites should check bandwidth allowances closely.

Compare the plans in our best managed WordPress hosting ranking, or read is WP Engine worth it?

Sources

Questions people ask

What is a visit limit in web hosting?

A monthly cap on the number of unique visitors your plan includes. If you go over, many managed WordPress hosts charge an overage fee or ask you to upgrade.

Which WordPress hosts don't have visit limits?

Rocket.net doesn't count visits; it limits storage and bandwidth instead. Liquid Web's Spark plans include unlimited visits. Most shared hosts don't count visits either.

Do bots count as visits?

It depends on the host. WP Engine changed its counting in September 2025 so suspected bots aren't billed. Check how your host counts before you rely on your analytics numbers.